Hi! I am Leslie Dolby, owner and founder of DART Boutique. I am a mom of 2 girls, a musician and photographer. As a plus-sized gal myself, I wanted to find cute clothing that fit me and my budget. I couldn't find what I needed so decided to open a shop that carries clothing in ALL sizes, S--3X.
We are almost 4 months into our new store opening and I couldn't be more excited! My initial vision was to create a place where everyone feels welcome (no matter your size, shape, or age) and be able to find comfortable, affordable and unique boutique items that elicit joy. I describe myself as a friendly, creative soul with a vivid personality and hope that my store will reflect those qualities. I am so happy to share this new boutique with you either virtually from our website or in person at our retail store. I have hired THE BEST staff to work at DART and I hope you'll agree when you visit!
Our first big marketing push will be this delightfully silly ad featuring yours truly. This is the jingle that I wrote and recorded for our radio ads which will also be airing locally soon. It's definitely cheesy but I'm pleased with how it turned out. I hope this will help show you a glimpse of how great our little store is. If you can visit Tea, SD (just a few minutes away from Sioux Falls) we would love to have you stop in to check us out in person!
We have so many incredibly fun things coming down the pipeline very soon (more fun videos, photo wings, kids clothing and more). Stay tuned on our Facebook page and Instagram for all things new! @shopdartboutique Oh, and our "young" Assistant Managers have started a Snapchat for the store and you can find that at: dartboutique. On a related note, I am 37 and cannot for the life of me figure out a new social media platform. I feel old for sure!
Thank you for checking out our website and for supporting my small business. I promise we will treat you right at DART Boutique!
Here is our first video ad. Enjoy!